Gibbs & Soell, Inc Work Values

Daily Duties at Gibbs & Soell, Inc:

2000-2007: Led team that launched 4 key products within brand family; led PR activities for 3 additional brands nationwide. Managed $1 million+ in fees and coordinated multi-office team of full-time staff, freelancers and vendors. • Helped create integrated marketing campaigns that included media relations, collateral, e-business, retailer support, advertorials, white papers, etc. • Helped client compete against market-leading brand, gaining media coverage that established positioning much stronger than relative share of market. • Won Mercury International PR Award and 4 agricultural communications (NAMA) awards. • Generated 8 million reader impressions in 2000, 2001 and 2002. Performed full range of account management activities, including program consultation, development and implementation, client counsel and service, and budget management. • Created PR plans, and crafted feature articles, lead packages, print and radio news releases, brochures and bulletins, web content, results reports. • Contributed expert interview articles for a client e-magazine. 1997-1999: Directed PR programs for 4 other crop protection brands and assisted on 3 additional product PR campaigns Client: Carrier Corporation (1991-1997) • Handled all facets of account management and implementation for 2 commercial heating, ventilating and air conditioning (HVAC) business units. • Helped produce and conduct Carrier-sponsored media/industry seminar, which: o helped Carrier build and strengthen relationships with consumer and trade media, o garnered coverage with a value much greater than the cost of producing the seminar, and o won a Mercury International PR award. • Launched several commercial HVAC products through media events, particularly at the Arizona Sonora Desert Museum in Tucson and a Brooklyn Union Gas plant in Long Island City. • Prepared speeches, feature articles, news releases, case histories, bylined articles, etc. Client: The Dow Chemical Company (1990-1991) Account Supervisor – with full range of account responsibilities. Managed PR programs for calcium and magnesium brands.

What they like about Gibbs & Soell, Inc:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

B2B, public relations, communications, client serice manager, Writing/Editing, Media Relations, counsel, Management, Program Development

Skills

These are some of the questions we asked our climbers about their experiences with Gibbs & Soell, Inc: