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Frito Lay Work Values
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Daily Duties at Frito Lay:
Major Role: Managed all aspects of marketing programs, product development and merchandising efforts. Worked with cross-functional teams including Creative Services, Product Management, Sales, Finance, and External Agencies to achieve marketing objectives. Evaluated effectiveness of marketing programs, drew conclusions and developed actionable recommendations within scope. • Supported Marketing Director in leading international team through the product development process from creation to shelf (consumer research, design, product development, packaging, launch, and distribution). • Managed packaging design, sales materials, P.O.S., and international team relations. • Maximized marketing efforts through managing and maintaining A/M budget of 2.4 M. • Managed agencies through the marketing process (advertising, merchandising materials, consumer events, etc.). • Managed the development, execution, and analysis of sales/marketing promotions, coupons, and merchandising schematic. • Led cross-functional team relationships (finance/budget, external agency projects, merchandising, international product development, etc. • Developed inter-company marketing initiatives to promote company morale and product knowledge. Special Projects/Achievements: • Developed international and US relationships and streamlined communication efforts. • Introduced and developed product shipper ( 20% in incremental sales Q4 2005). • Developed seasonal promotion involving packaging redesign, and a drop pallet program achieving a 45% increase in sales vs. prior year.
What they like about Frito Lay:
Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.
Skills
Information about Frito Lay
Company Rank: Not Available
Average length of employment : 3 years
Average salary of employees: $0
These are some of the questions we asked our climbers about their experiences with Frito Lay:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
