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Frito Lay Work Values
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Daily Duties at Frito Lay:
Major Role: Managed all aspects of marketing programs, product development and merchandising efforts. Worked with cross-functional teams including Creative Services, Product Management, Sales, Finance, and External Agencies to achieve marketing objectives. Evaluated effectiveness of marketing programs, drew conclusions and developed actionable recommendations within scope. • Supported Marketing Director in leading international team through the product development process from creation to shelf (consumer research, design, product development, packaging, launch, and distribution). • Managed packaging design, sales materials, P.O.S., and international team relations. • Maximized marketing efforts through managing and maintaining A/M budget of 2.4 M. • Managed agencies through the marketing process (advertising, merchandising materials, consumer events, etc.). • Managed the development, execution, and analysis of sales/marketing promotions, coupons, and merchandising schematic. • Led cross-functional team relationships (finance/budget, external agency projects, merchandising, international product development, etc. • Developed inter-company marketing initiatives to promote company morale and product knowledge. Special Projects/Achievements: • Developed international and US relationships and streamlined communication efforts. • Introduced and developed product shipper ( 20% in incremental sales Q4 2005). • Developed seasonal promotion involving packaging redesign, and a drop pallet program achieving a 45% increase in sales vs. prior year.
What they like about Frito Lay:
You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.
Skills
Information about Frito Lay
Company Rank: Not Available
Average length of employment : 3 years
Average salary of employees: $0
These are some of the questions we asked our climbers about their experiences with Frito Lay:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
