Efficient Frontier Work Values

Daily Duties at Efficient Frontier:

Led the product management and marketing functions for the Self-Service Products business unit. Directed corporate marketing team during the company’s re-branding. The company is the world’s largest privately held search engine marketing firm and its products comprise the only solution built on quantitative hedge-fund algorithms. Developed and implemented the product development process; researched and developed all business cases/ market requirements and product requirements; developed deal terms for partnerships with Mitsui & Co. in Japan, Netus in Australia and U.S. small-to-medium online advertising agencies. Key contributor to the development and implementation of updated corporate branding; directed integrated, multi-channel marketing and lead generation planning and execution; led redesign of Web site; developed sales tools and marketing collateral. Increased client base by 100% Y/ Y and spend under management by 200% Y/ Y; directly managed international and domestic clients during beta launches and continued supporting largest clients.

What they like about Efficient Frontier:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

online media, search engine marketing, online advertising, SaaS, SMB, SME, local advertising, small-to-medium enterprise, marketing, product management, software, localization, international, search

Skills

These are some of the questions we asked our climbers about their experiences with Efficient Frontier: