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Roxio/Sonic Solutions Work Values
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Daily Duties at Roxio/Sonic Solutions:
-Drive national product press tours launching and garnering positive reviews for over 15 products launches. -Garner interviews and feature story placement to top-tier, and global media outlets, hold press conferences, and oversee public service campaign creation, distribution, and tracking. -Launch plans for production team, including international web site production. -Produce compelling, targeted product content, including featured technology articles. -Maintain international communications team cohesiveness enabling team to continue generating press attention. -Develop and implement web-based marketing programs with partners, including OEMs. -Create press briefs and write content for all marketing materials, including website, corporate presentations, videos, brochures, annual reports, newsletter, and news releases. -Serve as the official consumer products division media spokesperson. -Secure product placement in TV, radio, podcast, print, online, holiday gift guides, awards, conferences, speaking engagements, technology product recommendations, contests, and features. -Generate over $550k media value in one year from press placements, speaking engagements, gift guides, radio interviews, and high profile feature articles.
What they like about Roxio/Sonic Solutions:
You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.
Tags
public relations, communications, media relations, writer, product launch, company launch, news release, social media
Skills
P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Extrovert/People Person, Diplomatic, Product launches, Company launches, Writer, Speaking engagements
Information about Roxio/Sonic Solutions
Company Rank: Not Available
Average length of employment : 1 year
Average salary of employees: $90,000
These are some of the questions we asked our climbers about their experiences with Roxio/Sonic Solutions:
| 05| | ||
| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
| 03| | ||
| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Roxio/Sonic Solutions had these interests:
| Blogs | |
|---|---|
| Wall Street Journal http://www.wsj.com |
If you don't know what the WSJ, you don't want to work with me. |
| TechCrunch http://www.techcrunch.com |
And all the "Crunch's" for that matter. |
| Mashable http://www.mashable.com |
Tech blog. |
| LifeHacker http://www.lifehacker.com |
DIY tech blog. |
| Magazines | |
WIRED |
Yeah, yeah, yeah, I know it's a "lad-mag" but there's nothing like it for women. I just read it for the articles anyway. ;) |
| Macworld |
Magazine for Mac OS X |
