Gannett Gulf Consolidated Sales (Gcs) Work Values

Daily Duties at Gannett Gulf Consolidated Sales (Gcs):

In latest position, reported directly to Group Publisher/President. Designed, launched and managed company’s largest call center, with 136 employees, generating $2.7MM annual revenue. Stand-alone unit provides customer acquisition and retention for 25% of Gannett’s Newspapers. 45-seat outbound call center produces 950K+ subscriptions (averaging 123,000 orders annually) ($17.55/cost-per-order average). • P&L responsibility for $2.7MM; managed 4 direct-report managers (retention average 5+ years) and 132 indirect reports. • Promoted repeatedly; earlier roles included Corporate Director of Sales; Consumer Marketing Director; Call Center Director; and Advertising and Circulation Sales Manager. • Exceeded annual order production budget of 98K by 25%. • Partnered with Gulf Group Publisher/President in identifying and setting operational strategic objectives for multi-newspaper group, in addition to call center duties; go-to person for newspaper publishers. • Consolidated 30 call centers with a total of 100 positions into one, increasing sales by 20% (20K sales annually), lowered costs by 10% ($1.2MM annually) and doubled retention (from 30% to 60%). • Consulted to consolidate additional 30 newspaper call centers into 2 smaller sites; similar results achieved. • As part of consolidation, cut scheduled capital expenditure by 75% (used the capital of 10 newspapers that would have purchased automated dialer upgrades - roughly $1MM). • Implemented QA design for instant supervisory order verification, growing on-the-spot payments from zero to 30% (utilizing EZ-Pay for 70% of instant payments), increasing customer retention from 30% to 60%. • Created “Just Ask” program, a process-driven suggestive-sales program for first-time subscriptions and renewals, increasing instant payments by 94%. • Responsible for all FTC/FCC regulatory compliance. • Assist Gannett-Corporate Senior VP of marketing in the development, implementation and tracking of Corporate, sales and marketing, initiatives and programs for the company, including creation of firm-wide “Value Selling” program for classified advertising and the “Just Ask” program for circulation. • Consulted with circulation executives at each newspaper regarding overall sales and marketing; exceeded all industry KPI standards in cost-per-order, customer retention, and target audience sales penetration.

What they like about Gannett Gulf Consolidated Sales (Gcs):

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Call Center Director/VP, Customer Care Director/VP, Direct Marketing Director, Publisher, Newspaper Executive

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Creativity, Strategic Thinking, Executive Group Facillitation

These are some of the questions we asked our climbers about their experiences with Gannett Gulf Consolidated Sales (Gcs):