Media Co, Inc. Work Values

Daily Duties at Media Co, Inc.:

MEDIACO INC.; MEMPHIS, TN; 1996 TO 2006 Managing Partner; Independent Consultancy in Marketing, Sales & Business Development, with Core Competencies in branding/strategy, marketing/LSM/sales forces, promotions, consumer insights & media. * Directed/Developed KIA Motors’ regional direct marketing programs, infomercials, direct response, e-Commerce, voice/data to 5,000 weekly, pre-qualified leads to two U.S. regions. * Reorganized national marketing/sales for nation’s leading metal business/residential furniture manufacturer, serving as de facto marketing/sales director; grew revenues 17% in residential, 14% office, 9% in catalogue channels. * Directed/Developed national securities brokerage’s regional recruitment/direct marketing, signing 600+dually licensed agents. Expanded brokerage’s footprint from one location to multi-regional presence. * Revamped Hancock Fabrics’ brand identity package/signage in 480 stores. * Directed Media Management for Carlyle & Co. Jewelers, J.E. Caldwell’s; Jewel Box Stores, Leveraged added value in radio, print, outdoor, TV advertising. Delivered 11% cost savings. * Developed/Directed Shoney’s Restaurants’ Sports Media Program, delivering 20%+ cost savings for regional Sports Marketing/Sports Network Media. * Directed Focus Groups, test panel recruitment, data collection/analytics for consumer & business insights. Led Branded Product Development/CLT, intercept initiatives for five national consumer food & restaurant brands; plus 17,000-member international trade association & a branded horticulture company’s national footprint. * Directed Grand Opening & Marketing Projects for 8,000 unit retail discount chain.

What they like about Media Co, Inc.:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Strategy Development, Research , Teaching, Training , Consulting: Internally and with Clients and Partners, Marketing, Communications, Advertising, News, P.R. production , Community Involvement

These are some of the questions we asked our climbers about their experiences with Media Co, Inc.: