Dun & Bradstreet Work Values

Daily Duties at Dun & Bradstreet:

Developed and executed internal and external communications strategies to support the goals of a rapidly growing division. Identified customer segments and buying behaviors to produce client-specific solutions targeted to customer needs. * Slashed sales returns 72% by creating educational materials to improve consumer product knowledge. * Increased sales 40% by implementing targeted direct-mail campaigns combined with sales team follow-up. * Partnered with Product Management to develop an online instructional guide for flagship product to increase customer retention rates and product buy-in. * Managed Web content to generate leads, educate customer base, and increase e-commerce. * Produced compelling marketing collateral and product messaging to position and sell products. * Improved sales training program to maximize revenue from new and existing customers.

What they like about Dun & Bradstreet:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Campaign Management, Public Relations, Market Research and Analysis, Brand Management, Messaging, Advertising, Product Positioning, Product Marketing, Marketing communications, marketing strategy, Conferences and Events, Copywriting, Web marketing, Web Content Development, Competitive Intelligence, Problem Solving, Training, Collateral Development, Sales tracking, Lead Generation, Account Management, Consultant, customer focused, customer segmentation

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Brand Manager, research

These are some of the questions we asked our climbers about their experiences with Dun & Bradstreet: