General Electric Capital Solutions Work Values

Daily Duties at General Electric Capital Solutions:

Director, Experience Design, General Electric Capital Solutions 2000 General Electric (GE) is ranked 6 on the 2008 Fortune 500 with annual revenue of $173 billion operating six businesses from jet engines to power generation, financial services to water processing, and medical imaging to media content. My role in the Capital Solutions business unit was to provide strategic leadership in experience design methodologies and alignment of ecommerce applications to the business objectives of each market segment. I developed globally applicable business-to-business personalization strategies focused on customer acquisition, retention and loyalty. Synchronized disparate digital marketing strategies into a cohesive plan for search optimization and search marketing to achieve ecommerce customer acquisition objectives. Resulting in operational cost saving efficiencies and improved ROI in excess of $3 million. Established Web analytics processes utilizing multivariate testing and data mining of Web browsing and purchase patterns to develop personas and market segmentation profiles. Leveraged this knowledge to deliver highly relevant targeted content in a persuasive and compelling customer experience. The personalization strategy and market segmentation schemes increased Capital Solutions ability to meet Internet channel acquisition and customer retention objectives.

What they like about General Electric Capital Solutions:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Digital Marketing, Business Development, ecommerce, Interactive Marketing, Marketing, Web Marketing

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Adaptive, Progressive, Expressive, Persuasive, Innovative

These are some of the questions we asked our climbers about their experiences with General Electric Capital Solutions: