Octagon Marketing Work Values

Daily Duties at Octagon Marketing:

Account Manager (Dunkin’ Brands) · 10/03 – 5/05 · Managed multiple promotional campaigns surrounding current sponsorship properties. Select campaigns include the Dunkin’ Donuts Refreshing Reward, NY Yankees Donuts/ NY Mets Donuts, New York Islanders’ Stick Kid® and “The Man Behind the Mask” (a co-promotion with Pepsi & NJ Devils). · Implemented a fully integrated marketing strategy throughout the Metro New York Area. The program ensured all external agencies were properly engaged/leveraged (advertising, public relations & sampling). · Integrated multiple lines of business within Dunkin’ Brands (marketing solutions, athlete representation & merchandising). New business revenues exceeded $1.4M. Senior Account Executive (Dunkin’ Brands) · 6/01 – 10/03 · Developed a proof of purchase program tied into the clients’ 1st quarter bulk purchase campaign and the NY Yankees. The program contributed to a 7.0% growth over the same period from the prior year. · Oversaw an internal sales incentive/tracking program. Leveraged sponsorship assets from a variety of partners in the Metro NY Area (i.e.-tickets hospitality and other unique access elements). Senior Account Executive (Pfizer & Bank One) · 6/01 – 10/03 · Assigned the appropriate measurement metrics for competitor sports marketing, celebrity endorsement initiatives and other event marketing activities – global involvement. · Developed and outlined an audit addressing the Bank One’s annual ticket, suite, hospitality & marketing commitments. Annual commitments exceeded $27M. Account Executive (Bank One) · 8/99 – 3/00 · Created a comprehensive procedure geared towards evaluating and measuring prospective sponsorship proposals within the Pharmaceutical category. Produced several “point-of-view” documents that reflected our recommendation. · Responsible for the development, facilitation and management of Bank One’s national ticket disbursement intranet. Recorded sales/retention figures in excess of $500M. Account Executive (Champions & LPGA Tour) · 12/98 – 8/99 · Managed and trained a sales staff of 15 employees. · Supervised the collection of all ticket sales (pre-event, on-site, outlets & online) resulting from Octagon events. Annual revenues exceeded $750k. Account Coordinator (Event Marketing Group) · 10/97 – 12/98 · Built an all-inclusive ticket management system. The system integrated all facets of the ticket sales lifecycle, including: direct marketing, ticket sales/processing and disbursement.

What they like about Octagon Marketing:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Integrated Marketing, Business Development, Advertising Agency, Promotional Agency, Consumer Products Group, Online

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Octagon Marketing: