Gmac Commercial Mortgage Work Values

Daily Duties at Gmac Commercial Mortgage:

Established the company's global communications department from inception through successful operation. Contributed directly to the senior management team that grew revenue from a $5 billion startup within three years to become the $50 billion General Motors leader in the commercial mortgage arena. · Developed and maintained effective working relationships with top tier media. Increased positive media coverage over 300% in three years, reaching a total audience of 10.6 billion. · Centralized the advertising function; revised the media placement strategy to achieve 125% greater reach and frequency without increasing advertising costs. · Launched corporate website designed as a key marketing communications medium. · Produced award winning trade shows at The Mortgage Bankers Association annual global conventions. · Executed creative sales and marketing videos in support of the company’s global expansion initiatives. · Directed and managed strategic communications plans expanding the company's portfolio from four products to 12 and from 6 states to 42 states and Europe. · Spearheaded creative and production of the company's first annual report. · Selected as a participant in the CEO’s Pinnacle Club Program recognizing top company performers globally. · Successfully managed a $6 million marketing communications and advertising budget, internal staff of 15, vendors and three global public relations and advertising agencies.

What they like about Gmac Commercial Mortgage:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Marketing Communications, Account Management, Corporate Communications, Media Relations, Employee Communications, Results Oriented, Strategic Communications, Special Events, Video Conferences, Crisis Communications, Media Training, Corporate Positioning, On-line Strategies, New Media, The Internet, Team Building, Global Media, Financial Services, Media Tours, Video News Releases, Industry Lobbyist, Broadcast Television News Reporter/Managing Editor, Corporate Events, Corporate Websites, Annual Reports, BS Communications, Brand Awaerness, Government/Public Affairs, Corporate Spokesman, Budget Responsibility, e-Marketing Programs, Manage internal staff, vendors, PR and Advertising Agencies

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Media Placement, Crisis Communications

These are some of the questions we asked our climbers about their experiences with Gmac Commercial Mortgage: