Gmac Commercial Mortgage Work Values

Daily Duties at Gmac Commercial Mortgage:

Established the company's global communications department from inception through successful operation. Contributed directly to the senior management team that grew revenue from a $5 billion startup within three years to become the $50 billion General Motors leader in the commercial mortgage arena. · Developed and maintained effective working relationships with top tier media. Increased positive media coverage over 300% in three years, reaching a total audience of 10.6 billion. · Centralized the advertising function; revised the media placement strategy to achieve 125% greater reach and frequency without increasing advertising costs. · Launched corporate website designed as a key marketing communications medium. · Produced award winning trade shows at The Mortgage Bankers Association annual global conventions. · Executed creative sales and marketing videos in support of the company’s global expansion initiatives. · Directed and managed strategic communications plans expanding the company's portfolio from four products to 12 and from 6 states to 42 states and Europe. · Spearheaded creative and production of the company's first annual report. · Selected as a participant in the CEO’s Pinnacle Club Program recognizing top company performers globally. · Successfully managed a $6 million marketing communications and advertising budget, internal staff of 15, vendors and three global public relations and advertising agencies.

What they like about Gmac Commercial Mortgage:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Marketing Communications, Account Management, Corporate Communications, Media Relations, Employee Communications, Results Oriented, Strategic Communications, Special Events, Video Conferences, Crisis Communications, Media Training, Corporate Positioning, On-line Strategies, New Media, The Internet, Team Building, Global Media, Financial Services, Media Tours, Video News Releases, Industry Lobbyist, Broadcast Television News Reporter/Managing Editor, Corporate Events, Corporate Websites, Annual Reports, BS Communications, Brand Awaerness, Government/Public Affairs, Corporate Spokesman, Budget Responsibility, e-Marketing Programs, Manage internal staff, vendors, PR and Advertising Agencies

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Media Placement, Crisis Communications

These are some of the questions we asked our climbers about their experiences with Gmac Commercial Mortgage: