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Rob C

Sales Leader / Strategic Planning, Promotion & Category Management

Occupation:

Sales Manager

Location:

Frisco, TX

Education Level:

Bachelor

Will Relocate:

YES

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Accomplished business manager with a strong background developed through diverse roles including sales leadership, entrepreneur, sales management, category management, trade/revenue management and shopper marketing. Proven ability to deliver sales results to achieve strategic objectives. Highly effective leader focused on aligning corporate vision with customer/consumer needs.

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SCHOOL MAJOR YEAR DEGREE

Syracuse University Finance / Risk Managment 1978 Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Magazine Bloomberg media url Financial and World news in condensed format for the week
Magazine Fortune media url Financial Top Companies and Stories
Website Ameritrade media url Stock trading website hobby for financial news trends

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Highlights:

LALA US: Pivotal role working with Sales, Supply Chain, Marketing, Finance to increase distribution from 27% to over 65% in one year Business growth $190mil in 2016 to over $220mil in 2018 +16% Hostess: Developed selling presentations that launched Hostess throughout US across all channels Business Growth over 3 year period: Yr 1: $600mil; Yr 2: $1.0B; Yr 3: $1.5B Won Category/Sales Leadership role 70-80% of time with our retail customers due to approach and defined process

Companies I like:

CPG: Consumer Packaged Goods

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Sales management responsible for delivering sales results against a defined group of customers working with Supply Chain, Marketing, Finance to leverage insights, develop strategies and sell against our 4P’s; i.e., increased Product Assortment, Placement, Price/Promotion to grow business. Sales Manager: Can deliver results on any national account sales team to build a stronger selling story with our retail customers and deliver incremental revenue, profit and improved productivity.
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