Description
I have over twenty-five years of comprehensive marketing and management experience. I have successfully crafted and deployed corporate and product branding, messaging and positioning in traditional media as well as social media. I have been rewarded for directing company initiatives in strategic planning, business development, and online marketing. I have also been a senior manager or executive with some of the most progressive companies in the world - Apple Inc., Creative Labs, Inc. and Arbitron. I have also created 6 startup companies, from concept through closing and have negotiated and participated in several business acquisitions. I have immersed myself in learning the fundamentals of business and marketing success. I researched philosophy, psychology, sociology, religion and history. And then, I studied the most prolific authors on business success, personal development, business psychology and sports coaching. I am passionate about empowering empathetic, ethical, collaborative entrepreneurs; ensuring those around me would not make the same mistakes. Now, I inspire entrepreneurs to define their business vision, purpose and goals based on their personal and professional values. I consult with businesses on market segmentation, brand strategy, marketing initiatives and programs, and structure strategic partnerships. I design marketing strategies that leverage the entrepreneur's strengths to build profitable, sustainable, values-based businesses. I'd like to share with you a portion of my Personal Orientation Profile - provided by Self Management Group (taken in September 2014) - to get an objective opinion of my skills and personality. ———— About Jim Herrera... * You would be described as extremely competitive, enterprising, assertive, aggressive, tough minded, determined and goal oriented. You display new and creative ways to reach your personal and work objectives and you will be self-evaluative and critical of your own performance. Given an aim, objective or requirement, you are able to develop your own plan, manage your time and focus your effort on a daily basis to reach your goals. * People would describe you as being very calm, steady, unhurried, stable, dependable and cooperative. They would see you as motivated by a deep and essentially selfless concern for the well-being and the needs of others. In your career, you would find that your greatest satisfactions and best personal productivity would come from being able to commit your effort, within a 'people oriented' organization, to the achievement of longer term goals which are clearly related to alleviating distress or improving the quality of life of the recipients of the product or service. * You would be described as cooperative, obliging, efficient, conscientious, painstaking and team oriented. You would be a good company person who would generally follow traditional company rules. * You would be described as quite sociable, enthusiastic, cheerful, genial and outgoing. You would enjoy personal relationships and interactions, and would make a good company representative in terms of customer satisfaction and personal and company public image. ———— I hope that helps you know a little bit about me. If you feel there is a fit, I look forward to hearing back from you soon. Best regards, Jim Herrera
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