Description
Seeking innovative, stable California-based company, working in a consumer-focused or loyalty marketing capacity.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Les Concierges, Inc. | (Confidential) | 5/2006 - 12/2006 |
| MyPoints, Inc. | (Confidential) | 4/2003 - 5/2006 |
| Ticketmaster- Citysearch | (Confidential) | 5/2001 - 7/2002 |
| Grey Direct, Inc. | (Confidential) | 11/2000 - 2/2001 |
| Organic, Inc. | (Confidential) | 10/1999 - 11/2000 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| University of Southern California | Broadcast Journalism | 1991 | Bachelor Degree |
Accomplishments
Highlights:
Worked on Lucasfilms' re-release of Star Wars on Home Video: a truly challenging and memorable project while working at an ad agency on this trade +consumer campaign. Also, become the youngest person on the Board of Directors for the Ad Club Of Los Angeles, and oversaw a 500-person subgroup of young professionals, called Ad2LA. While in this capacity, I was also the Co-Chair of a pro-bono/ Public Service campaign for LAShares. I managed this nationally award-winning pro-bono campaign (by the American Advertising Federation), while recovering from a car accident. Managed, directed strategic and creative development, as well as administered co-operative corporate donations for a non-profit, with the overall campaign valued at $1.7 million. Results include a $300,000 TV Spot, Print Ads, a Radio Ad, event promotion/coordination, development of an America Online Promotional Website and an American Express Corporate Card Direct Mail piece sent to 20,000 executive cardholders through a cooperative program with American Express, that I negotiated directly. This non-profit is still around today and is thriving due to the awareness and contributions generated. It has been recognized as one of the first pilot programs for business recycling/reuse in a major metropolitan city.Companies I like:
Yahoo, Williams-Sonoma, Smith and Hawken, Sunset Magazine, Red Envelope, Petco, Ebay
Job Skills
Keywords
Responsibilities
Packaging, Promotions and Content Development for Luxury Newsletters. Involved in company-wide consulting and implementation of loyalty programs for clients.
