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Talented Online Marketer/Copywriter Seeking New Position
I am intelligent, motivated, and eager to succeed in a role that requires advanced online or interactive marketing and copywriting capabilities and experience.
Copywriter
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Copywriter |
Highlights: |
- Knowledge of successful email marketing strategies, expertise in advertising/promotional copywriting and web content creation - Familiar with utilizing marketing and analytics tools such as Omniture, ExactTarget, Campaigner, Commission Junction, Vovici, PRWeb, and Google Analytics - Advanced knowledge of computers including all Microsoft applications, basic HTML, basic Photoshop and extensive Internet research capabilities - Strong analytical skills with the ability to test and adapt to achieve maximum ROI - Responsible and highly organized; adapts quickly to new situations and technologies - Experience managing successful client and vendor relationships on a daily basis, while creating proposals and documenting billing and account specifics - Extremely adept at developing high-quality solutions with limited resources/time - Excellent internal/external customer service and communication skills |
Education level: |
Associate |
Will Relocate: |
Yes |
Location: |
Columbus, OH |
Work Experiences
3/2008 - 2/2009
ECNext, Inc.
Manager
- Responsible for protecting and growing revenue by managing internal relationships and relationships with clients regarding eMarketing efforts and activities including: email marketing, social media (Facebook, Twitter, etc.), article marketing, "buzz" marketing, SEO press releases, podcasts, internal site marketing (landing pages, banner ads, etc.), and tracking and reporting relevant to these items
Leads and oversees the strategic direction and development of new and existing eMarketing programs and recommends and manages outside vendors while working to ensure brand consistency, usability, and effectiveness with compelling and consistent messaging
Identifies and defines best practices and ensures that they are applied to all eMarketing-related activities company-wide while providing guidance to ECNext team members seeking eMarketing solutions
8/2007 - 2/2008
Ohio Public Library Information Network (OPLIN)
Manager
- Manages public relations for OPLIN, writes press releases and other public statements, moderates various electronic mailing lists, serves as marketing liaison
Manages the production, development, and operation of all OPLIN websites, determines organization and placement of web content, monitors, analyzes, and reports on website usage data
Promotes OPLIN's services to state government, public libraries and Ohio communities, works with outside contacts and vendors, manages contributing editor
8/2006 - 7/2007
ECNext, Inc.
Entry Level
- Responsible for producing high quality website content, press releases, newsletters, articles, email copy, and other projects, frequently producing business news articles for online syndication, working with clients on the creation of marketing materials, working with vendors to execute programs and tracking metrics associated with marketing program performance
Serves as editor-in-chief for Manta.com, a top 10 business information website, working directly with developers, graphic designers, and project managers on a daily basis to produce high quality website content with extremely fast turnover
Manages email marketing for Manta.com, responsible for coordinating graphic design, editorial content, ad placement, and gathering and analyzing associated metrics
5/2006 - 8/2006
Unison Health Plan of Ohio
Entry Level
- Auditing health care provider credentials and contracts, updating and maintaining Access databases and Excel spreadsheets, corresponding with health care providers and provider staff, putting together contracts and mailings, tracking high-level health plan data and other metrics while maintaining a high level of confidentiality
5/2004 - 5/2006
