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RssDigital account manager, sales development, media planner

Goal-directed, innovative Advertising and Marketing Professional with experience defining advertising plans, analyzing results and creating thorough reports. Proven expertise in managing and optimizing online advertising campaigns with strong attention to details. I am looking for a new challenge why not on the publisher side.

Advertising

Encino, CA

About Me

Industry:

 Marketing & Advertising

Occupation:

 Advertising

Highlights:

 I created two french-speaking social clubs in LA and have over 700 members in my organizations. Meetup.com named me ‘Organizer of the week’ in July 2007; Interview: http://orc.meetup.com/archives/2007/07/caroline_fratac.html

Ideal Companies:

 Internet, Entertainment, CPG
 

Education level:

 Bachelor

Will Relocate:

 No

Location:

 Encino, CA

Work Experiences

1/2008 - Present

(private)

Individual Contributor

  • on the Warner Home Video & New Line Cinema Accounts •Reporting on all Online Advertising campaigns for DVD releases in all categories including Theatrical, TV on DVD, Catalog, Kids, WB Premiere, WB Interactive and Special Interest titles •Analyzing results and making strategic recommendations for future campaigns •Creating databases to analyze historical data & benchmarks •Meetings with publishers to evaluate new opportunities

3/2004 - 10/2006

Apollo Interactive

Individual Contributor

  • Account Executive on the Curves Account (Promoted in March 2005) Managed all aspects of the Online Advertising campaign: •Media Planning & Buying, Optimization, Creative and Performance analysis, Reporting •Defined Search Engines Marketing strategies •Email marketing (Email blasts, newsletters) •Meetings with vendors to evaluate and find new opportunities Account Coordinator on multiple Accounts •Worked on various accounts: Wellpoint, Pardee Homes, University of Phoenix and Jack in the Box. •Created performance reports •Prepared online Media Plans, trafficked and optimized placements •Performed market and competition research •Email marketing

8/2002 - 11/2003

Duncan & Associates

Entry Level

  • on the Albertsons Account •Aided at developing a media strategy including TV, Cable, Radio and Outdoor within budget •Executed buys checking, quarterly buy recaps, monthly billing, TV affidavits, post analysis •Wrote point of views to evaluate relevancy of potential sponsorships •Worked with account executive on account planning strategy and analyzed market data.

Education

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