Multicultural marketing communication-solid experience-tested results driven campaigns

6/2002 - Present

Executive

• As an acknowledged expert in the field of marketing communications provides counsel to Fortune 100/500 companies in the development and execution of advertising, marketing and public relations plans and programs. Establishing strategic alliances with top tier advertising and marketing communications firms such as: WPP Young & Rubicam, GlobalHue, CooperKatz and dexpósito & partners among others to provide insight and strategy in the development of results-driven campaigns in the multicultural and emerging markets for key clients. Reports to the board of directors.

1/2001 - 12/2002

MetLife Inc

Executive

• Responsible for overall management, development and execution of all branding and marketing communications strategy including: research, advertising, public relations, promotions and web-site branding efforts targeted at attracting and retaining MetLife Bank customers. Developed branding and positioning strategy to introduce MetLife Bank to market. Work across all MetLife Enterprise lines of business in development of the bank’s marketing and communications strategy to cross and up sell integrated financial services and products as a complementary offering to existing customers. Oversee maintenance marketing budget. Management of vendors and agency relationships.

6/2000 - 1/2001

JPMorgan Chase

Director / VP

• Oversaw the implementation of all multi-cultural marketing efforts directed to new emerging markets. Worked with Chase’s LOB’s (line of business) in the development of all in-language communication efforts directed to diverse market segments including Hispanic, African American, Asian and Gay & Lesbian. Worked with LOB’s in identifying opportunities that generated leads on prospects. Worked in the development and the implementation Chase’s bilingual Web Page. Identified strategic partnerships that would drive traffic to Web Page and generated new business leads. Interfaced with Corporate Communications department to heighten awareness of Chase’s efforts within the diverse markets in all internal and external communications. Managed agency/client relationship. Oversaw management of 6.0MM budget for the execution of diverse marketing efforts in New York and Texas.

4/1996 - 7/2000

Young & Rubicam The Bravo Group

Executive

• Planned and directed the development and execution of agency’s clients’ communications programs. Arranged public relations and communications efforts to meet needs of clients’ objectives. Developed special projects such as public awareness campaigns and fundraising campaigns. Initiated public relations programs to promote community understanding and support for client’s marketing objectives. Provided clients with counsel utilizing knowledge of changing attitudes and opinions of consumers or other interests groups. Developed strategy during crisis and issues management situations. Head of the department. Responsible for all new business development. Clients included: H&R Block, AT&T Consumer and Business, Sears Roebuck & Co., Kraft Foods, Whitehall Robins, US Army, USPS, UOL en Español, Salud.com, Tuzona.com and others. Responsible for all new business development. The department contributed 11% to the agency’s overall revenues.

1/1988 - 4/1996

Experti

Director / VP

• Oversaw the administration, development and implementation of all public relations, advertising and promotional programs designed to enhance and maintain a favorable public image of the agency’s clients: Reebok International Ltd., Altria Group, Chase Manhattan Bank, NA, Kiwi International Airlines and others. Researched and wrote marketing proposals geared to new business development for the agency. Public Relations responsibilities included: the development and coordination of press information and distribution, interfacing with community and business leaders, government agencies and corporations in the execution of programs. Advertising activities included: creative ideation and development, managing the media selection and placement.

1980

Bachelor Degree

UPR Humacao University

• English