Marketer with over 13 years experience across multiple industries and marketing functional areas (brand, agency, digital, operations & planning)

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	2/2007 - Present
Sony BMG/RCA Records	(Confidential)	8/2002 - 2/2007
Pepsi	(Confidential)	5/1999 - 6/2002

SCHOOL	MAJOR	YEAR	DEGREE
NYU Stern School of Business	MBA, marketing	2000	Master Degree
University of Michigan School of Business Administration	BBA	1993	Bachelor Degree

Highlights:

Initiated and developed a system to measure marketing impact and help determine how to allocate marketing funds. Obtained funding from senior managment to test and implement the system.

Companies I like:

small to mid-size

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Analytical Skills
Creative Skills

• Social Networking
• Online Marketing
• Marketing Planning
• Word of mouth
• Music
• Entertainment
• Consumer Insights
• CPG
• Director

Presently lead and manage two Brand Ambassador/Word of Mouth programs for high profile clients. Also advise and manage a major client on their social networking strategy, managing their Facebook presence. Prior role in Marketing Planning & Operations at a major entertainment company--managed marketing budget for all departments and projects