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James L

Senior Sales Executive Cross-Media Campaigns with Consumer Goods, Fact-Based Selling Experience

Occupation:

Sales Manager

Location:

Middletown, NJ

Education Level:

Master

Will Relocate:

YES

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Key Results: 70-Fold volume increase, 100% Revenue Increase in 2 Years, $25 Million Revenue growth in a 3 year time period. Areas of Expertise: National Sales Experience across ALL US Retail Trade Channels, Integrated Multi-Channel Marketing Campaigns, Digital, Event and Direct Mail Marketing, Consumer Database Development, Contract Negotiation, Strategic Business Planning, Competitive Analysis, Existing Account Expansion, New Business Development, Promotion Development, Succession Planning, Expense Control, Executive Leadership: Field Sales Force, National Account Team, National Sales Brokers. Sales Experience: B2B sales experience includes selling marketing solutions and integrative campaigns to US Consumer Goods Companies, Agencies and USA Retail Trade Channels; Direct Sales experience includes selling Consumer-Packaged Goods (CPG) brands along with associated marketing and merchandising programs to National Accounts and Wholesale Distributors across multiple US Retail Trade Channels. Key Learnings: ability to align clients’ real world and cyber world marketing efforts, superior knowledge of aligning brand demographics and messaging with effective Retail, Event, Digital, Stadium, Trade and Consumer Programs; complete understanding of National, Regional, Market and store-level retail accounts and wholesalers in the Convenience, Club, Mass, Supermarket and Drug trade classes; full capability to analyze syndicated data and then sell and execute based on category management principles. Strategic Planning: Annual 3 Year Plan development outlining P&L objectives, business and organizational strategies, measures of success and methods to track resource allocation and spending. P&L Responsibility: Full authority to control Chain Account spending at National, Regional and Local levels. Organizational Leadership: Promoted 10 total people, leading Field Sales Force, National Account Teams, Retail Merchandising, National Brokers. Created National Sales Training Program at Philip Morris USA and RJR Tobacco. MBA: Completed August 2001, while working full-time.

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SCHOOL MAJOR YEAR DEGREE

Canisius College Strategic Management 2001 Master Degree
Syracuse University Marketing 1996 Bachelor Degree
Franklin High School HS 1992 High School/GED Degree
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Highlights:

Key Results: 70-Fold volume increase, 100% Revenue Increase in 2 Years, $25 Million Revenue growth in a 3 year time period. Promoted 10 total people. Self-promoted 4 times. Completed MBA while working.

Companies I like:

Pepsi (PBG), Unilever, Miller Brewing, Colgate-Palmolive, Coors, Cadbury Schweppes, Con Agra, Church & Dwight, Mars, Hershey�s, Swedish Match, Swisher, Santa Fe Tobacco, UST, Commonwealth, Campbell�s, Nestle, Coca-Cola, Hood, Kraft

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Grow Revenue, Sales and Profitability. Develop the Organization. Grow the Customer's Business and Relationship. Implement and Optimize Infrastructure Capabilities.
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