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Leslie S

Strategic Marketing Leader - Integrated Planning

Occupation:

Director

Location:

Philadelphia, PA

Education Level:

Master

Will Relocate:

YES

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Strategic marketing executive with traditional brand marketing and full integrated marketing expertise. Background in building and launching internet businesses and new products and channels.

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COMPANY POSITION HELD DATES WORKED

(Confidential) (Confidential) 10/2006 - Present
Gateway (Confidential) 2/2004 - 10/2006
Capital One (Confidential) 8/2002 - 2/2004
Bieju Trading & Development (Confidential) 5/2001 - 8/2002
Rx.com Inc. (Confidential) 6/1999 - 5/2001
Cox Interactive/Cox Enterprises (Confidential) 9/1997 - 6/1999
Apple Computer (Confidential) 8/1993 - 5/1996
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SCHOOL MAJOR YEAR DEGREE

University of St. Thomas MBA/MIM Coursework 1993 Master Degree
University of St. Thomas Business - Marketing 1992 Bachelor Degree
University of St. Thomas Journalism - Advertising 1992 Bachelor Degree
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Highlights:

• Directed all quarterly and annual marketing planning for direct consumer and small business segments ($250m+ annual revenue) including go-to-market approach, target audience selection, media mix, partner strategy and budget allocation. • Managed overall execution of $30m annual consumer direct integrated marketing plan including media planning, advertising, relationship marketing, online, email, affiliate, partnership strategy and lead generation programs. • Achieved revenue targets and budget goals every quarter responsible for consumer marketing strategy and execution. • Built and executed marketing program acknowledged as thought-leading by the US Dept. of Education. • Grew strategic partner-generated volume 30% by developing innovative joint strategies and proactive partner marketing plans, including overall positioning, promotion, and communication strategy. • Developed brand identity and strategy and annual marketing plans of leading online and mail-order pharmacy and helped build company from concept and 12 employees to a $40 million company with over 200 employees. • Responsible for day-to-day management of annual marketing budgets ranging from $1- $40 million. • Selected and managed advertising, branding, web development and public relations agencies and was responsible for overall development and management of marketing strategy, media plans, and creative execution. • Successfully launched brand nationally across television, print, direct mail, outdoor, radio, and online mediums which accounted for an 1100% increase in sales in 4 months. • Assisted in the building of strategic alliances, both domestically and internationally and was responsible for negotiating portal deals, affiliate partnerships and other strategic relationships. • Built and managed team including product marketing, public relations, creative and online marketing functions. • Built transaction-related online products and managed them from conception to market by developing business and marketing strategies, product requirements, brand identity, sales plans, and customer support infrastructure.

Companies I like:

Large Companies: Comcast, NBC, IAC, Roche Bobois, Google, Weiden+Kennedy, Apple, Dwell Magazine, Small-Mid-sized Start Ups, Publishers and Agencies

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CollapseResponsibilities

Presently lead all integrated marketing and circulation development activites for international publisher. Responsible for launching new products, developing business and marketing strategy and management of all execution.
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