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Dina B

Your Next Marketing & Communications Leader

Occupation:

Communications

Location:

Belgium, WI

Education Level:

Bachelor

Will Relocate:

No

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Dynamic, respected, high-energy leader with proven experience and expertise in creative, consultative program development and management of organizatonal marketing, advertising and communications solutions. Possess superior interpersonal skills in combination with innovative, strategic, and tactical problem-solving abilities. Reliable, dedicated professional with outstanding record of achievement, in-depth industry knowledge, superior collaborative talents, and exceptional communication skills.

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COMPANY POSITION HELD DATES WORKED

E.I. DuPONT DE NEMOURS & CO., (Confidential) 11/2005 - 7/2007
CIGNA Corporation (Confidential) 4/1996 - 6/2000
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SCHOOL MAJOR YEAR DEGREE

Cornell University Literature 1983 Bachelor Degree
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Highlights:

-Through brand architecture process followed by an integrated marketing campaign, integrated, branded and launched a key growth business at DuPont that previously had no clear market facing image. -Within one year of launch, new subsidiary for which I was marketing director, sales revenue reached $25 million while still in product development, and the company was considered the standard of "true integration" among formidable competitors in this new industry.

Companies I like:

The perfect company may be one I don't even know about yet.

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Serve as senior strategic partner to business leaders in the key growth industries of DuPont's Safety & Protection Platform. Collaborate to formulate marketing solutions; contribute to business direction. Lead teams to execute on the strategy, managing in-house, consulting and agency resources. ACHIEVEMENTS: - Developed marketing communications ROI process as Six Sigma project. - Planned and led execution of integrated eBusiness marketing campaigns, with excellent results against defined goals including lead generation, brand awareness, revenue generation. - Drove integration of business acquisitions through brand architecture, naming and nomenclature process.
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