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Christy B

Marketing Communications Manager

Occupation:

Marketing

Location:

Miami, FL

Education Level:

Bachelor

Will Relocate:

No

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Outgoing, dedicated marketing professional with the ability to multi-task, work both as an individual as well as a team, attention to detail and strong work ethic. Ability to manage advertising and marketing communications materials including brochures, flyers, direct mail and mass media through coordination with product and creative teams to execute targeted communications resulting in increased sales and revenue for the company.

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Highlights:

Being a part of the joint venture between SBC Wireless and Cingular Wireless was a highlight of my career. I was a part of all aspects of the new brand and image development including the overall look and feel for collateral and in-store merchandising for both the pre-launch and launch of the new brand name.

Companies I like:

T-Mobile, Hallmark, Southwest Airlines, United Missouri Bank

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Database management: The database was outdated with many incorrect addresses resulting in a large amount of direct mail returns. I had address corrections made and updated the records indicating current, past and prospective clients. The promotional materials that were used were available through corporate at a large expense thus I found local vendors who could provide better pricing and faster turn-around times saving the company money.
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