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Laird H

VP Business Development, Global Market Management, Business Management

Occupation:

Director

Location:

Cave Creek, AZ

Education Level:

Bachelor

Will Relocate:

YES

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Accomplished vice president of business development and market management with experience delivering strong revenue growth and ROI in diverse business segments; skilled with translating corporate objectives into actionable strategies in the sales, marketing and services sectors. Manages strategic partnerships, key client accounts, and top-performing sales teams to achieve growth initiatives in multiple sectors. Recognized for strong contribution in decreasing operating costs, strategically assessing white space opportunities and adding value to the overall business strategy. Deep technological acumen and extensive research and development experience used while working with executive teams to identify, evaluate, select and execute strategies to achieve financial goals. Leads cross-functional teams throughout product and project lifecycle. Builds lasting relationships with vendors, clients, and Key Opinion Leaders to ensure corporate success.

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COMPANY POSITION HELD DATES WORKED

(Confidential) Owner, Consultant 11/2017 - Present
Applied Biologics, LLC VP Business Development 1/2015 - 11/2017
Smith & Nephew ASD Market Manager US Shoulder 6/2011 - 9/2014
Essential Surgical Innovations, Inc. Owner & Management Consultant 4/2003 - 6/2017
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SCHOOL MAJOR YEAR DEGREE

Management and Strategy Institute Six Signa Black Belt Certification Degree
Arizona State University Agribusiness Management Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Website LinkedIn Profile media url LinkedIn Profile Page
Website Personal Website media url Personal website identifying marketing skills and interests
Website MD+DI News media url Medtech News and Diagnostic Industry information

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Highlights:

Invented and patented 7 medical devices. Directed a business franchise growing sales from $1 Million to over $500 Million in top line sales. Spearheaded development and launch of over 50 orthopedic, arthroscopic, biologic and cardio-diagnostic devices.

Companies I like:

Stryker, DJO, Integra Lifesciences, W L Gore, Johnson & Johnson, Depuy Synthese, Philips Medical, Medtronics, Wright Medical, USAA

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Strategic vision, white space assessment, concept innovations, business planning, structure and development, financial analysis and planning, marketspace analysis. Upstream market, Voice of the Customer analysis, Customer Activity Cycle, KOL identification, development and utilization strategies. Expertise in cross functional team leadership, product development and project management. Downstream marketing, product launches, sales organizational structures and marketing channels. Social media, digital presence and education materials and programs. Identify and develop clinical studies and product research. Business Development, contract negotiations, key performance indicator development and analysis. Corporate and executive presentations.
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