Rss

Contact_user

Nancy C

Senior Marketing Professional and Sports Industry Specialist

Occupation:

Sports

Location:

Arlington Heights, IL

Education Level:

Bachelor

Will Relocate:

YES

CollapseDescription

Versatile, solution-oriented marketing leader with diverse experience executing winning marketing, team building, and customer support strategies. Talent for partnering and brainstorming with professionals on all levels to create and implement unique, fully-integrated marketing programs within Fortune 50 companies. Articulate and persuasive business communicator; strong sales presentation, contract negotiation, and turnaround management skills. Tenacious with ability to “get the job done” and work diligently in formulating top-quality marketing initiatives to support quota attainment, consistent growth, and on-time delivery. Highly capable people manager who inspires motivation, group cohesion, and cooperation to achieve objectives.

Right_template4_bottom

CollapseWork Experience

Right_template4_bottom

CollapseEducation

SCHOOL MAJOR YEAR DEGREE

Gettysburg College Business Administration 1990 Bachelor Degree
Chatham High School NA 1986 High School/GED Degree
Right_template4_bottom

CollapseSocial Media

TYPE TITLE URL DESCRIPTION

Magazine Sports Business Journal media url Weekly sports industry publication
Magazine Advertising Age media url Weekly advertising industry publication
Magazine American Marketing Association media url Marketing industry publication and website

Right_template4_bottom

CollapseAccomplishments

Highlights:

� Developed and executed customer specific marketing plans that drove incremental sales on average 10% above plan, while supporting brand objectives and positioning. � Developed and implemented strategies to continuously improve retailer advertising of brand in a manner consistent with the brand positioning resulting in sales increases from two to 30%. � Developed, negotiated with retailers and executed three Back to School promotions in one year with incremental print, TV and online advertising for the brand resulting in sales increases from two to 18%. � Improved department effectiveness and reduced customer complaints by approximately 95% by establishing standard operating procedures, streamlining work flow and leading agency team. � Developed and executed sports sponsorship budgets of approximately $14M. Each year sports budgets came in under plan by an average of five percent.

Companies I like:

Walgreens, McDonalds, Gatorade, Conagra, OfficeMax, Sara Lee, Wilson Sporting Goods, Nike, Discover, Life Fitness

Left_template4_bottom

CollapseJob Skills

Left_template4_bottom

CollapseKeywords

Left_template4_bottom

CollapseResponsibilities

Strong background in developing and executing integrated marketing programs across all marketing disciplines: advertising, sales promotion, online, in-store point of sale, direct marketing and public relations. Known for excelling in managing multiple programs, budget management, detail management, directing and leading multi-discipline agency and internal department teams, and program analysis.
Left_template4_bottom