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Derek O

Advertising Sales Agent - 21 Years of Experience - Near 75019

Occupation:

Advertising Sales Agent

Location:

Coppell, TX

Education Level:

Bachelor

Will Relocate:

YES

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CAREER HIGHLIGHTS comScore Local TV Dallas, TX (remote) Director of Account Management, May 2017 - December 2017 South Central Region (Effective Dec 2017, comScore downsizes 175 positions) * SaaS - Formulated and analyzed data strategies through comScore's platform for 30+ Local TV markets/100+ client TV stations Focused on building and expanding relationships Developing and implementing strategies for retention and growth while delivering efficient, quality service. * Adept at Automotive Data Insights, OTA, OTT, Cross Platform/Digital and Linear TV data interpretations creating sales positioning for maximum revenue drivers. * Responsible for managing direct report Account Manager while handling key markets/clients directly * Demonstrate a strong understanding of client's needs and ability to articulate solutions within product offerings as well as introduce new products. * Stabilized client retention during volatile market disruptions London Broadcasting Addison, TX National Sales Manager Feb 2015 - Jan 17 * Implemented new strategies for prospecting, pipelining and closing new business while maintaining and growing existing business on multiple screen sales * Focused on generating new content strategies on multiple platforms (Digital, broadcast, entertainment) in line with company's growth initiatives * Lead sales initiatives with National Rep Firm Katz around those strategies to create revenue streams with individual and team sales objectives Active Network Dallas, TX Account Executive - Saas/Inside Sales July 2014 - Feb 2015 * B2B prospecting, cold-calling, pipelining and closing 100% new business * Focused on Mid-Market sales of SaaS products in Endurance, Camps, Faith and Team Sports throughout SW territory * Prospect for new clients and develop via cold calling, networking, associations and cross product sales with solution selling as emphasis * Achieved top 10 salesperson out of 80 in Active start up * Developed understanding of SalesForce CRM/pipeline mgmt, forecasting etc.

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SCHOOL MAJOR YEAR DEGREE

MIDWESTERN UNIVERSITY Mass Communications 1991 Bachelor Degree
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