Description
PROFESSIONAL SUMMARY Content Marketing Strategist with over 5 years experience in content marketing strategy, digital marketing strategy and digital advertising. Responsibilities have involved content creation, copywriting, strategic planning, and overall support of marketing initiatives in liaison with clients, vendors and in-house departments. Experience has led to knowledge of SEO best practices, content management systems, social media platforms, and Google analytics. PROFESSIONAL CONTRACT EXPERIENCE LACROSSE AMERICA (SMP HOLDINGS) Glenview, IL May 2017 - Present Social Media Marketing Consultant * Created an in-depth social media marketing plan and content calendar * Developed multiple personas for different brands to summarize target market * Creating, curating and publishing content to drive engagement, page likes and follows on a daily basis NORTH SUBURBAN VISION CONSULTANTS Park Ridge, IL & Deerfield, IL February 2017 - Present Content Marketing Consultant * Created an in-depth marketing plan that included strategic guidance on social media initiatives * Created and published Facebook ads that yielded CPA's well below industry average * Continually managing the client's Facebook page and have increased engagements per post by 20% * Increased Facebook Business Page Likes by 18% in the initial three months of relationship CASSIE CARES PET SITTING Elmhurst, IL September 2015 - Present Content Marketing & Business Consultant * Designed logo and created digital and customer facing content * Created and published Facebook ads that yielded CTRs above the industry average ABERCROMBIE & KENT Downers Grove, IL July 2017 - August 2017 Web and Content Coordinator (1 Month Contract) * Organizing content within SiteCore for a website migration NET56 Deer Park, IL July 2016 - September 2016 Content Marketing Contractor * Re-designed layout of website using WordPress
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