Daily Duties at Heb Grocery Company:
Responsible and accountable for the achievement of department sales, profit and cost objectives including responsibility for the planning and execution of department specific plans, identifying opportunities for reducing the cost of conducting business and identifying opportunities to accelerate sales growth. Execution of brand strategy, sales activities and product management which includes sales projection, design, development, merchandising, buying process, marketing, distribution, stock management and product review of the brands to meet projected corporate and budget goals of the company.
? Increased sales budget from in 2003 at $58 million to 2008 at $86 million through increased business strategy, product launches and integration of consistency in products.
? Created performance-driven culture that ensures accountability and personal responsibility, lead, develop, coach and motivate 10 member team including (5 field merchandisers) and indirect staff of 250 in product management, marketing communications, pricing administration, research, and development – to accomplish key corporate business objectives; led division to record fiscal year (2006) by exceeding all financial corporate goals.
? Developed brand and channel strategies to more effectively grow market share; grew sales nearly 11percent in 2007 while served market decreased up to 9 percent.
? Increased new-product sales as percentage of total sales 15 percent in 18 months (2008).
? Developed Standard Operating Procedures for department resulting in a cohesive, consistent delivery of product, consumer awareness and merchandising excellence.
? Wrote merchandising manuals for store execution of basic operations of merchandising to include, space management, merchandising, customer service, financial analysis, department performance and execution of standards for department.
? Instrumental in the rollout and sustainability of Just Cut program (first branded product in the industry fresh flowers). Reduced shrink to a company low of 10%. Lead department team to evaluate options, prioritize tasks and implement the solutions while adhering to current control procedures.
? Developed decision support tools and financial models to analyze all department categories. In addition, provided reports and assure improved product flow, supplier performance and reduced costs by 5 % throughout the area of business and supply chain.
? Lead and manage marketing strategies across three business units and 26 brands; ensure that strategies include market segmentation definition and analysis, competitive analysis and strategy, as well as channel strategy and consumer penetration plans; lead analysis and price-adjustment implementation.
? ? Supervise and lead creative team in developing and executing integrated marketing programs, including market analysis, (focus groups) tactical marketing programs (data analysis), and lead generation through direct marketing, advertising; formulate department business plans designed to capture share of new/changing markets; created new design styles for sales literature (POS) and weekly ads.
What they like about Heb Grocery Company:
Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.